Course MB-220T00: Microsoft Dynamics 365 Marketing → Evaluate marketing initiatives with analytics

8 Sections
17 Lessons
6 Hours

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Module 1: Configure Dynamics 365 Marketing
2 Items
In this module, you will learn about setting up your Marketing instance and configuring advanced settings.
- 2.1
  Set up and manage Dynamics 365 Marketing
- 2.2
  Configure marketing settings
Module 2: Manage segments and lists
2 Items
This module will review how to create, manage and use segments and subscription centers.
- 3.1
  Create and manage segments
- 3.2
  Create and manage subscription centers and lists
Module 3: Manage marketing forms and pages
2 Items
This module will cover how to create marketing forms and pages.
- 4.1
  Manage forms
- 4.2
  Manage marketing pages
Module 4: Manage leads, accounts, and contacts
2 Items
This module will cover how to manage customers as accounts or contacts, and how to nurture them through the lead lifecycle.
- 5.1
  Create and manage leads
- 5.2
  Manage accounts and contacts
Module 5: Manage marketing emails and customer journeys
2 Items
This module will cover how to create email messages and customer journeys in Dynamics 365 Marketing.
- 6.1
  Create marketing emails
- 6.2
  Create customer journeys
Module 6: Manage events
3 Items
This module will review the customer journey creation process.
Module 7: Create surveys with Dynamics 365 Customer Voice
3 Items
This module will demonstrate how to create and distribute surveys to customers.
Module 8: Analyze insights in Dynamics 365 Marketing
1 Item
In this module, you will learn about using insights functionality to view and analyze data related to your marketing initiatives.
- 9.1
  Evaluate marketing initiatives with analytics

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